To be a community oriented service provider while maintaining focus on our core objectives
	To treat our customers with the consideration and compassion they deserve in their time of need
	To partner with private businesses, local government and public organizations to develop and implement innovative life safety risk reduction programs
	To treat our fellow members with respect, admiration and compassion for the challenges they face in volunteering
	To appreciate our members for their dedication, recognize them for their contributions and reward them for their achievements
	To conduct ourselves in a professional manner deserving of the pride and praise of our community
	To be fair and honest in our dealings with local government and outside agencies
	To be recognized as leaders in our industry and our community
	To continually monitor our operations, administration and service delivery, recognize our limitations … and swiftly implement effective change when necessary